Tunewear now theTop Brand for Apple products in Hong Kong

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Tunewear™ Enters US Market with Complete Line of Cases and Accessories for Next Generation iPod Touch, iPod Nano and iPod Shuffle

Tunewear LLC to market and distribute its complete line of mobile cases and accessories across North America, South America, the Middle East and Africa

Tunewear Ltd, a leading supplier of cases and accessories in Japan and throughout Asia has extended its reach with the launch of Tunewear LLC to market and distribute its complete line of mobile cases and accessories across North America, South America, the Middle East and Africa. Tunewear Ltd, an Apple certified iPod and iPhone Developer with its leading edge Japanese design studios and mainland China manufacturers, delivers a complete line of Apple cases and accessories, in sync and in scale, with Apple’s new product releases.

Tunewear offers a complete line of protective cases for iPad, iPhone and iPod product families, including EggShell, IceWear, ClippingHolster, WaterWear, TuneShell, SoftShell, Strapocket, XtraPocket, along with products which enhance the usability of iPhone or iPod, such as GameHandle and VisualDock, in addition to mobile accessories such as TuneSonic Crystal with Mic and Control earphones, Boomtune II portable, rechargeable Stereo speakers, Tetran cable winders and TuneFilm.

“Tunewear has one of the most extensive lines of Apple mobile accessories in the marketplace today,” says Hideki Francis Onda, founder of Tunewear Ltd, well known Japanese technology entrepreneur, CNET Japanese correspondent and Captain of Tunewear’s Ferrari racing team. “I am excited to bring our innovative and high style accessories to the American consumer who have had limited access to the broad variety of products available to the Asian mobile user.”

Founded in 2003, Tunewear’s product line brings Japanese design sensibilities and aesthetics, made with high-quality innovative materials to the global mobile accessories market. Its Apple certified design studio, based in Shibuya-ku, Tokyo, Japan, is known for designing and creating new products for discerning Asian mobile consumers who have come to expect an uncompromising level of style and functionality. Tunewear Ltd’s Hong Kong logistics and distribution center allows for unparalleled quality control of its many outsourced mainland China manufacturers.

“I’ve been impressed with Tunewear’s breadth of product line for all of Apple’s mobile products, as well as their proven track record with time to market for new products,” says Ron Wood, co-founder and CEO of Tunewear LLC.

Tunewear LLC tapped Ron Wood, a seasoned Silicon Valley and global executive as a co-founder and CEO. Wood’s extensive tech background started as an early Apple employee and spent six years at Apple on Bill Campbell’s Sales and Marketing team. Based on Ron’s success at Apple, he was recruited by Claris to oversee Claris Australia and spent six years at Claris as Managing Director of Claris Australia and International Marketing. In the mid ‘90s, Wood left Claris to join Truevision as Vice President Asia and ended his tenure as Vice President of Sales & Marketing, based in London UK. He was recruited by CMGi to lead Equilibrium’s Business Development efforts, became Vice President Sales and Marketing, and with his success, became President in 2005.

“We look for innovative companies with strong products and leadership in high-growth markets. Tunewear has demonstrated market leadership in design, manufacturing & distribution of the leading selling Apple-focused mobile accessories across Asia,” said lead investor Ephraim ‘Eph’ Lindenbaum, Managing Director of Advance Ventures, “We are confident that Tunewear’s high quality product line and seasoned US management team will extend its market-leadership across the Americas.”

Tunewear has more than 60 product SKUs in the channel for iPhone 4, iPad and the iPod family of products, as well as many other mobile accessories. Tunewear continues its product leadership by launching a new line for the iPod Touch, the new iPod Shuffle and the new iPod Nano in line with Apple’s new product launch.

Tunewear’s new operation is already in dialog with major retailers and online e-tailers. Expect to see the entire product line soon at Amazon.com.

About Tunewear LLC:
Tunewear LLC was formed to market and distribute Tunewear’s complete line of mobile cases and accessories across North America, South America, the Middle East and Africa. For more information, call 800.219.1066, write to wood(at)tunewear(dot)com or visit www.tunewear.com.

About TUNEWEAR Ltd:
Since 2003, TUNEWEAR has been making functional and stylish iPhone and iPod cases and accessories. With offices in Japan, Hong Kong, and California, TUNEWEAR designs are inspired by all of the places that we live and work.

About Advance Ventures:
Advance Ventures based in Silicon Valley California, manages a series of seed and early stage venture capital and short-term debt funds. Advance Ventures focuses its venture investments in CleanTech/Renewable Energy, Communications/Mobility, Digital Media and Information Technology. Advance Ventures actively assists its entrepreneurs in building great companies by dedicating significant time to each portfolio company and by leveraging our deep domain expertise in our core market sectors. For more information visitwww.advanceventures.com

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